Toyota Auris car launch, various locations
When Toyota launched the new Auris in 2007 they wanted something spectacular and memorable.
So mini shops were installed in six shopping malls across the country including Bluewater, Merryhill, Arndale, Drakes Circus, Meadow Hall and West Quay.
Each mini shop included branded walls, floors, facades and podium greeting desks. As well as countdown clocks, on branded hoardings, which counted down the minutes to the big launch.
At the Bluewater Mall we installed a stunning holographic 3D show which showed off the new model within a 1000sqft space. Plus a ‘sensory experience’ which included a manufactured touch wall, a sound booth and a glass strobe wall.
The project cost £186,000 for the six units and the car launch was a resounding success.
For more information on this project please contact Lewisford on 0208 912 1712.
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